About us

Where Does Our Data Come From?

March 27, 2024 | Author: Julija Paskevicius

Answering to the frequently asked question of where does our data come from.

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What Do We Do?

At Human Dot Plus, we tap into the digital voice of the people to unlock a variety of insights about different topics and issues. We have the ability to know what people are saying about your organization and its workplace environment and capture the reasons behind their negative and positive discussions. We can delve into reactions to campaigns you’ve executed or new products your organization has launched, and determine whether they’ve resonated with your intended audience. We can explore the challenges faced by patients with rare diseases on their journey to treatment and see what they’re saying about specific medications, and we can even analyze the most pressing social issues in the US from the perspective of different demographics. We can achieve all of this without needing to recruit anyone or ask any questions, but how?

Human Dot Plus has the ability to tap into diverse online conversations and offer key insights on your organization, product, campaign, or any burning issues you might have, all without the need to recruit participants or ask questions.

Where Does Our Data Come From?

We are able to gain these insights through our proprietary AI-powered algorithm capable of mining and analyzing all public domain conversations that exist organically online. Utilizing self-identifying conversations allows us to segment discussions based on age, gender, ethnicity, and race, revealing the specific needs of each demographic to offer deeper insights into the groups you aim to target in your campaign, made possible without having to source insights from traditional research methods. Beyond organic conversations, we also delve into guided discussions where we are able to engage your audience through carefully designed surveys, focus groups, or interviews to delve into the topics that matter most to you.

Our data is primarily sourced from an AI-powered algorithm capable of mining and analyzing organic, public-domain conversations, subsequently cross-referenced with other research and analytics tools.

How Can Human Dot Plus Answer Your Key Burning Questions?

Are you eager to discover what the online world is saying about your business, product, campaign, or the critical issues you’re aiming to address or confront? We’ve mined and analyzed over 1.6 billion online conversations to date and have been able to equip businesses with the critical insights and answers they’ve been seeking. Tailored to meet your specific needs, our team is ready to develop a research protocol that seamlessly integrates both organic and guided conversations, ensuring you have the comprehensive insights necessary to make informed decisions powered by data.

Human Dot Plus specializes in delivering customized insights and solutions to businesses by providing data and insights from thousands of online conversations, tailored to their unique requirements, enabling informed data-driven decision-making.

Key Takeaway: Human Dot Plus has the ability to tap into diverse online conversations and offer key insights on your organization, product, campaign, or any burning issues you might have, all without the need to recruit participants or ask questions.

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