About us

BRAND SENTIMETER TRACKING:

Attitudes, drivers, and barriers towards a brand or financial institution with quarterly refreshes.

COMPETITIVE MAPPING:

Brand analysis considering strengths, weaknesses, opportunities, and threats based on attitudes towards competitors’ brands.

PRODUCT CONSIDERATION FUNNEL:

Framework that outlines the journey customers take in their path to purchase.

MOTIVATIONS MAPPING: 

Psychographic factors and motivations associated with consumption and shopping for a specific category, brand, or product, for content and messaging strategy.

TREND & FORESIGHT: 

Shifting mindsets and attitudes toward macro-trends to
inform innovation.

Unlock financial insights to navigate complexities and drive success

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