BRAND SENTIMETER TRACKING:
Attitudes, drivers, and barriers towards a brand or financial institution with quarterly refreshes.
Brand analysis considering strengths, weaknesses, opportunities, and threats based on attitudes towards competitors’ brands.
PRODUCT CONSIDERATION FUNNEL:
Framework that outlines the journey customers take in their path to purchase.
Psychographic factors and motivations associated with consumption and shopping for a specific category, brand, or product, for content and messaging strategy.
TREND & FORESIGHT:
Shifting mindsets and attitudes toward macro-trends to