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BRAND SENTIMETER™

Sentiment towards the brand with drivers and barriers.

COMPETITIVE MAPPING: 

Brand analysis considering strengths, weaknesses, opportunities, and threats based on attitudes towards competitors’ brands.

DECISION JOURNEY:

Stages of the journey, attitudes, and mindsets across all stages.

MOTIVATIONS MAPPING: 

Psychographic factors and motivations associated with consumption and shopping for a specific category, brand, or product, for content and messaging strategy.

TREND & FORESIGHT: 

Shifting mindsets and attitudes toward macro-trends to
inform innovation.

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